Four Reasons Your Business Needs Professional Photos & Videos

Posted on February 9, 2023

We have all heard that a “picture is worth a thousand words.” But it wasn’t until now that we stepped into this digital era where photographs have reshaped the way our social interaction, messaging, and business marketing works.

Today, professional photos and videos are considered one of the most important business investments that businesses of all sizes must incur. From hiring professional photographers to setting up carefully designed web pages, businesses understand that having photos and videos under their marketing arsenal is crucial to gaining a competitive edge.

If you have been contemplating hiring a professional photography service for your business marketing, here are some reasons you should.

It’s the First Impression that Matters

This has been a long withstanding and tested mantra. The first impression matters a lot in the world of business marketing. And a customer who will perceive your brand as boring, unauthentic, or mediocre I most likely not buy your product or service. Professional photos and videos help step up the first impression.

Your Customers Will Remember You

According to a study, over 65 percent of the population is visual learners. This means that by hiring a using photos and videos, you have a better chance of becoming memorable among your potential customers. Your existing customers will remember you for the kind of visuals you showed them while you interact with them.

professional photos and videos

You Can Build Your Brand’s Identity

Now some brands might use stock photography to fulfil the above goal. However, if you want to grab your customers’ attention and also build your brand identity, then hiring a photography service for your photos is crucial. Professional photos and videos of your business give your brand an authentic feel and help you stand out among the crowd.

It Helps Boost Engagement

Photos and videos always yield better engagement than text-only messages. In fact, according to some photography experts, videos boost an online post’s engagement 1200 percent more than photos and images together. So if you’re looking to step up your online marketing game, you must be keen to have your professional photos and video portfolio.

Hire Business Photography Expert in Toronto!

Do these reasons tempt you enough to invest in your business’s professional photos and videos? Then talk to us at Philip Castleton. We offer professional commercial photography, real estate photography, and architectural photography.

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