Complete Guide to Creating a Social Media Account For Real Estate Businesses

Posted on April 26, 2023

In today’s digital era, social media has become an essential and indispensable tool for real estate businesses. It’s an excellent way to showcase properties, build brand awareness, and engage with potential clients.

If you’re using social media for your real estate business, you can only get results if you have a proper strategy. Simply creating social media accounts isn’t enough; the key is to understand the features of different social media platforms so you can use each to its maximum potential. In this blog, we will share some important steps you need to follow to get the most out of your social media accounts. Keep reading to find out!

Choose the Right Platforms

You have several social media platforms at your disposal. The most popular ones are Facebook, Twitter, Instagram, and LinkedIn. Each platform has its audience and a distinct set of benefits. Facebook is considered the most popular platform to showcase listings, while Instagram can be like your personal portfolio. Similarly, LinkedIn can help you connect with industry professionals.

Find Your Tone

When you’re setting up your social media profile, you need to determine what tone you want to use to reach your audience. This largely depends on who you’re looking to target and put up all your business information accordingly.

Make a Content Strategy

A content strategy is important for your success on social media. This essentially means that you need to plan your content and ensure that it aligns with all your business goals. Use a mix of behind-the-scenes content, industry news, and property listing to keep your content fresh.

Create Quality Content

Social media is full of content, and the key to breaking the clutter is to create quality content that catches the eye and engages the audience. As a real estate business owner, you can stand apart from your competitors by using high-quality photographs and videos of your listings and following an aesthetic appeal to capture your audience’s attention.

Advertise and Analyze Results

You can make your content even more far-reaching by using advertising tools. Consider using paid promotions and targeted ads to get to your potential clients based on their demographics. Whether you choose paid or organic reach, you should use social media results to keep track of your efforts. Check your posts’ engagement, reach, and conversion levels and use this data to finetune your strategy.

 Professional photo of the residential exterior.

Hire Philip Castleton to Take Photos for Your Social Media

If you use social media for marketing your real estate business, you should use these channels to showcase your listings. The best way to do this is to hire a professional real estate photographer for this task. Philip Castleton is your best choice for this. As an award-winning commercial photographer in Ontario, I offer industrial photography, architectural photography, and real estate photography to businesses in Toronto.

Check out my portfolio to see what I can do for you, and get in touch to book my services.

Contact Me